User Research For Design

When you design a product you make a lot of assumptions. And a major reason that product designs fail is because of these assumptions. The assumptions that will get you into the most trouble are the assumptions you make about your target audience — who they are, what they want to do, and how they want to do it.

In this course you will learn all the different types of user research, from personas, scenarios, and task analyses, to field studies, card sorts, tree tests and journey maps.

About This Course:

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Some examples of what’s in the course:

• User research to do throughout the entire design process
• How to create a user group table
• How to create personas that your team will actually use
• How to document what your target audience wants to do with scenarios
• How to decide what to do a task analysis on
• The difference between current and optimized task analyses
• How to decide whether to do a “blue-sky” analysis or one with constraints
• The how and why of journey maps
• How to plan and conduct an effective interview
• Diary studies, Day in the Life studies, and Field Studies
• Open card sorts, closed card sorts and tree testing
• User testing

and more!

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