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Become an employer brand specialist. Learn to form and maintain a company’s image in the labor market, increase brand awareness and loyalty to it, and work with HR brand ambassadors. In practice, you will master conducting communications on behalf of the employer brand, determining the company’s EVP, measuring and analyzing the HR brand. You will be deeply immersed in your chosen technological specialization and will be able to find a job 9 months after the start of your studies.
An HR branding specialist forms and maintains the company’s image in the labor market. The tools of an employer brand specialist are information and recruiting HR platforms, as well as communication channels with candidates. In the process of work, an HR brand specialist increases awareness of the employer’s brand and loyalty to it, communicates on behalf of the HR brand and works with brand ambassadors.
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