Product Marketing Specialist

Become a specialist in creating a digital product and managing its promotion to market. Learn to formulate hypotheses, create MVPs, adapt features, search for product-market fit. In practice, you will be able to master managing product promotion to the market, analytics, building a customer journey map and presenting work results to the customer. You can start without experience, and find your first job within 6 months after the start of your studies.

A product marketer is a professional in the field of formulating digital products and bringing them to market through business and marketing means. The profession combines the functions of a product manager and a marketer to obtain a result – a viable and in-demand product on the market. Specialists use management tools: formulating hypotheses, establishing interaction between product developers and business. They build a marketing strategy for entering the market, engage in analytics, adaptation and business development to meet market demands.